We know that SEO
often plays a central role in our clients’ marketing strategy, which is
why we take our job as search engine professionals very seriously. Our
SEO specialists spend all of their time staying abreast of the SEO best
practices and researching the specific search engine’s ever-changing
algorithms to ensure that we are optimizing the sites utilizing the
latest techniques and strategies. At a high-level, an SEO process
consists of 3 phases – Research, optimisation and Maintenance.
Current site audit. If you have a current website the first thing
that we’ll do is take a comprehensive look at the architecture, coding
and overall layout of the site to determine if there are any
fundamental issues that need to be addressed upfront to lay the
groundwork for a successful campaign.
Initial meeting to discuss the objectives of the SEO campaign. It
is during this meeting that we look at your competitors’ sites to get
a good understanding of the competitive landscape. We will spend some
time trying to get into the heads of your customers and brainstorm the
almost unlimited potential phrases a person might type into a search
engine to find your particular product or service. It is also at this
point were we will discuss timelines and lay out a strategy for the
rest of the campaign.
Extensive keyword research. Once we finish our initial meeting,
our team will perform a thorough keyword analysis based on our initial
brainstorming session. A substantial part of our effort is in
determining how often certain keyword phrases are searched for across
the search engines and how many other sites are competing with them
for the specific phrase. This is a very important step. We want to
make sure that we don’t target phrases that are too general, which are
oftentimes too competitive to obtain a high ranking. Once we complete
our in-depth research we will present our findings and recommendations
to you for review and final selection.
Site architecture. Once we have pinned down the appropriate
keyword phrases, we will start to work on the site architecture.
Creating a well thought out site architecture is essential to ensuring
that all of your web pages are accessible to search engine spiders.
Content audit. Having a lot of good content on a website is
important for search engines. We will work closely with you to define
the type and quantity of content for the pages of the site. Search
engines love a lot of well-written, keyword-rich copy. Adding content
to your site on an ongoing basis is critical for the ongoing
optimisation of your website.
Optimization. Once the content is in place, we will begin the
actual optimisation of the pages. This will include edits to all
pertinent HTML pages, etc. utilizing current SEO best practices.
Search engine submission. Now that the site is properly optimized,
we will go to the major search engines and submit the site pages for
indexing. What happens at this stage is we are essentially telling the
search engines that the site exists and that the next time they are
“crawling” the Internet, to stop by the site and add it to their vast
index. Unlike many of the other SEO companies, we don’t blast the
search engines with automated submissions, but instead hand-submit
each site to make sure that they are indexed correctly. This will
prevent your site from getting blacklisted as a spammer. Once we
submit your site to the search engines, you will need to wait up to
90-120 days before you actually get indexed and start to appear in
search engine listings. If you have a new website it could take even
longer, as Google has instituted what has become fondly referred to as
“Google’s Sandbox”. It is important to note that we don’t have any way
of controlling how fast your website is indexed. Once we submit your
site to the search engines it is up to them as to when they will visit
your site is indexed, we will run reports for all of the keyword phrases
that we targeted and will provide a detailed report showing where you
rank on the top search engines.
and re-optimisation. This is just the beginning. Once your site has
been indexed then, depending on where your site is ranked, we begin
making necessary adjustments to continue optimisation and to monitor
competitive threats across the keyword phrases. As noted earlier, search
engines are constantly changing their algorithms, so it is our job as
the “experts” to stay abreast of the latest changes and ensure that our
monthly optimisation and submissions take any changes into account.
Does Techno-Valley guarantee that your site will appear at the top of
the search engines?
No. For any given keyword phrase there could be over a million competing
sites, so guaranteeing that we could get you to the very top would be
quite misleading and unfair. While Techno-Valley makes no guarantee that
any site will appear at the top of any of the search engines, the
results are generally quite impressive and have great impact on our
customer’s marketing efforts. What we do guarantee is that you are
hiring a team of ethical strategists that have extensive experience in
achieving results. We will always use the very latest techniques and
strategies to give you the best chance at landing at the top.
What we WON’T do is use shady tactics that could get your site
blacklisted from the search engines. There is no reason to try to
“trick” the search engines into giving you high rankings. High rankings
can be achieved by doing things the right way and building your site to
weather the ever-changing search engine algorithms.